The Royal D

On the occasion of the 2026 denim collection, Diesel unveils the Royal D. The new seasonal denim campaign is conceived as a set of official state portraits conveying the enduring relevance, grandeur and evolution of denim through the lens of Diesel’s signature wry humor.


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The new it-bag

For accessories, the Diesel dynasty has traded the orb and sceptre of traditional monarchs for the new handbag of the season: the D-Line is a denim interpretation of the classic hobo accented with an Oval D buckle.


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Diesel denim in classic shades of blue constitutes the official court attire. Members of the house wear full denim looks drawn from Made in Italy, a new capsule that fuses Diesel’s heritage denim heritage with innovation. Selvedge and vintage denim washes lend a sense of timelessness to the portraits while transmitting an affection for Italian denim craftsmanship. The 1DR is rendered in crystal-embellished denim befitting a queen.


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Summer Low Waist and Biker Belt detail redefine the waist while capturing a willingness to defy tradition while remaining loyal. Key denim styles that evoke the pomp and power of the house include extra-wide leg and barrel fits, including the D-Macro and the new D-Khelz. Cropped denim jackets complement the new proportions.


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