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Nine record holders, nine stories highlighted. Successful living is personal to everyone, and it comes in all forms.

Diesel presents a brand new campaign with a whole new kind of supermodel: Guinness World Records title holders.


In partnership with the feat-featuring group, Diesel has cast an array of fresh talent, ranging from those with extraordinary physiques to others with rare—yet impressive—achievements.


Through this collaboration, Diesel explores provocation and fun, highlighting anti-conformism and turning it into an antidote against the status quo.


In this campaign, Diesel demonstrates: successful living is personal to everyone, and it comes in all forms, promoting joy via unexpected discovery and to emphasize that every single one of us, regardless of our skills and selves, is extraordinary. 

Maci Currin (US)

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         Maci Currin (US)
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The world’s longest legs (female) at 135.27 centimeters (left) and 134.3 centimeters (right).

Samantha Ramsdell (US)

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         Samantha Ramsdell (US)
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The world’s largest mouth gape (female) at 6.52 centimeters.

Joseph Grisamore (US)

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         Joseph Grisamore (US)
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The world’s tallest hair spike at 129.4 centimeters.

Gary Duschl (US)

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         Gary Duschl (US)
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The longest gum wrapper chain at 32,555,68 meters.

The visuals and videos produced highlight their record breaking achievements by showcasing their uniqueness, talents and stories. Of course, they are all wearing Diesel, but the visual focus is on what makes each person incredible.


Learn more on Instagram.

CHECK

Maria José Cristerna (Mexico)

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         Maria Jos&eacute; Cristerna (Mexico)
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The most body modifications on a female at 49 modifications.

Jason Barnes (US)

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    <h3 class="pd-heading pd-h3-style pd-text-align-left pd-heading-small"  style='' >
         Jason Barnes (US)
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The most drumbeats in one minute using a drumstick prosthetic at 2,400.

James Brown (UK)

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    <h3 class="pd-heading pd-h3-style pd-text-align-left pd-heading-small"  style='' >
         James Brown (UK)
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The largest collection of vacuum cleaners consisting of 322 models.

Edward Niño Hernandez (CO)

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         Edward Ni&ntilde;o Hernandez (CO)
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The shortest man living (mobile) at 72.1 centime-tres tall

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